When you look at movies "made for kids" there are generally two categories that they can be put in. Category one is the movies that kids are supposed to love, but grownups are going to yawn or think about taxes and grown up stuff during it while the kids stay staring at the screen. The second category is the movies that are entertaining enough for grownups to enjoy as well, and typically are liked on their own as a "movie" not just a "kids movie".
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Hook has this place in a 3rd category that I do not think others are easily put there. Hook, to much of my generation's surprise, is thought to be one of the biggest turds every shat out of the Hollywood machine. It is reviled by critics, so much so that these said critics(that are still alive) deny it has a cult status. There are a lot of things my generation has brought into mainstream America and made closer to "normal", but you can't talk about Hook being a great movie, you get shouted down.
Why is that?
Well I think there was a lot of hype surrounding the movie. This is nothing special to people now, but do you remember when a movie was released and advertised on television and in restaurants for 6+ months? This sort of thing really happened. Now, if something is advertised or talked about for more than 2 weeks, it threatens to take the profit from the studio's next movie. So things are generally talked up for a small amount of time and quickly asked to be forgotten(until the home versions come out). Hook had HUGE names attached to it, names that were the biggest in successful movies and critically acclaimed movies as well. Dennis Hoffman had just gotten an Oscar and was still living in its glow. Bob Hoskins had just headlined the extremly successful "Who Frames Roger Rabbit". Robin Williams was on the verge of being the hottest comedy actor in movies. Stephen Spielberg had just made his come back to blockbuster elite after Indiana Jones and the Last Crusade. Julia Roberts was on the verge of becoming America's sweetheart, every bit as destined to be as huge as Robin Williams was about to be. Plus, there were cameos, OH MY GOD was there cameos for everyone over the age of 40 at the time. Everyone from Woodstock performers, to Oscar nominated actors and actresses, and even Spielberg's friends George Lucas and Carrie Fischer.
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People outside my generation seems to have hated it as well. Most of the really younger crowd, under 10 years my junior, don't seem to have an appreciation for it either. I think they may rely on the internet for their proto-opinions where as my generation only really had viewing to formulate our thoughts on film rankings. The younger crowd get told its trash before they get to appreciate it. Unlike the Goonies, which you are bombarded with left and right about how great that movie is.
My generation, kids that were 8-11 when this movie came out, love the hell out of the movie. We see characters like Rufio as alternative heros. He is the hero we're not supposed to have liked, but he was the hero we had, and he did not seem to conform to anything. He was the 90's version of Peter Pan, and his character was perfect for the analogy. Critics found him obnoxious, overplayed, and heavy handed... and that was PERFECT, they should have. If that kind of kid wasn't annoying enough to grown ups, he would have pushed the boundaries until he was.
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I'm not saying there wasn't flaws, because there are many. But what I'm saying is that unlike category 1 movies, my generation seems to keep enjoying the movie as time goes by and their ages advance. Unlike Category 2, later generations seem to dislike it as much as the older generations. Unlike Goonies or E. T., Hook will never have its time in the sun as a great cult classic. But that's ok, because you know what? That kind of gives us our little gem. I think some of the closest analogies is the movie "Singles" to people that were that age in the early 90's. If you weren't there, you don't really "get" that movie, or have an attachment to it beyond the music. That's not a perfect analogy because that's like saying "you don't understand Hook unless you were a lost boy at the time". Which admittedly has a nice double meaning to the phrase, but is not accurate in what I meant.
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